Scaling before achieving product-market fit (PMF) leads to constant uncertainty that drains your team’s energy and focus. Founders become bottlenecks because they are the only ones who can reliably close deals. Sales stall as the product fails to resonate broadly. Customers churn quickly, signaling that PMF isn’t improving. Without clear structure and processes, progress grinds to a halt and chaos takes over. 

Product-market fit means your product essentially sells itself. Customers are excited, sales become repeatable, and growth happens without relying solely on founders. Consider these indicators:

• Customers recommend your product without prompting 
• Organic, word-of-mouth growth is evident 
• Churn rates are low and trending downward 
• Sales are increasingly closed by your team, not just founders 
• Your sales process is repeatable and predictable 
  

If you find yourself answering “no” to most of these questions, it’s a strong sign you haven’t reached PMF yet. You can also take our Scaling Readiness Check, a quick way to assess not just your Product-Market Fit or sales readiness, but your overall readiness to scale. You'll receive an instant result straight to your email. 

To move from uncertainty to GTM readiness, focus on clear positioning that defines exactly who you serve and why you’re different. Build a simple, repeatable sales process that allows anyone on your team to close deals. Create a systematic approach to test and improve PMF using metrics and customer feedback to iterate quickly. 

• Sprint 2 focuses on Product-Market Fit, teaching you how to measure it, improve it, and recognize when you’ve truly achieved it 
• Sprint 3 helps you build a scalable sales process that empowers your team and removes founder bottlenecks 

Ready to break free from second-guessing and costly missteps? Start your journey to true Scaling Readiness here: https://www.konsultori.academy/course/scaling-readiness