Mastercourse

AI in Marketing: Foundations and Applications

With a focus on the practical application of marketing strategies along with creativity, you will explore the intersection of AI and marketing. Develop effective strategies and create engaging content driven by AI.
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Format

Online course

Language

English

Start date

Immediately 

Approximately to complete 

12 hours

What makes you a perfect match

Who is this course for?

Startups and SME owners

Marketing enthusiasts

Ideal for entrepreneurs and business owners across industries, this course empowers participants to develop AI content strategies, conduct AI-powered marketing analysis, ensure GDPR compliance, and more. Tailored for startups, it offers insights into optimizing pitch decks with AI technology.
For all marketers, content creators and enthusiasts who need extra knowledge on how AI can be implemented in marketing, how to improve content creation for persona or business needs and be introduced to law and ethics around AI.
What makes us different

What you will get out of this course and why is it for you?

Our highly experienced experts give you tips and tools on how to create compelling content, create pitch decks or do market and target group analysis. The best of all, you can always contact them for extra word.
Understanding what is AI and how does it work
How to create SEO based content strategy
How to do competition and target analysis with AI
To create engaging blog articles and content plans
How to write personalised marketing messages with AI
Which tools to use to create compelling visuals, pictures and videos
What are the important aspects of GDPR in AI implementation
Understand the difference between fake" and "deep fake"
free 

Digital Marketing Strategy Canvas

This template represents a framework for developing your company's digital marketing strategy – including what actions, campaigns, and tactics you'll be using to reach your target audience.

More free content in our Library

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templates to use

tools to use
Don't hesitate 

Check out AI Marketing launchpad course!

Take a closer look at the AI basics. Find out how AI really works and how it can help you in doing competition analysis, target group analysis or creating user persons using AI tools. To assess your knowledge, you can do the free tests after the free chapters.
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Some of the tools we discuss:

You said about this course...

The workshop with Anja and Julie was packed with great and easy-to-implement tips so that we were able to measurably optimise our workflows afterwards.

Karin Spiegl

Founder & Content Strategy KOI Content
It was really fun. It was great to get your tips. I didn't know some of the tools you mentioned, so that alone was valuable.

Michael Tönjes

Manager Internal Communications Liebherr International AG
That was very inspiring! Thank you very much!

Simone Struve

PR Manager Kitchen & Living bei Villeroy & Boch

Get this course!

Meet your trainers

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Sisterhood Berlin

Marketing, Branding and AI experts
SISTERHOOD is an AI-first branding and digital agency from Berlin - founded by the two sisters Anja and Julie Teßmann. With over 10 years of experience, SISTERHOOD has created and designed many successful marketing campaigns for their clients. 

Anja, a creative UX/UI designer – with a background in brand design – is the creative mind of the agency. She transforms ideas into aesthetic masterpieces and places the user at the heart of every project.   
Julie, a web developer and AI enthusiast, is the technical power behind Sisterhood success. She is fascinated by the latest developments in the digital world and ensures that our projects are technologically up to date.   

Sisterhood isn't just in their blood; it's an absolute passion. With their work, they want to empower and encourage businesses to assert themselves in the digital world, to write their own success stories and lead them to success in branding, marketing and AI. 
With a deep understanding of how optimal marketing workflows work and their knowledge of time-saving and enriching AI tools, the sisters from SISTERHOOD have developed the online course "AI in Marketing" for the Konsultori Academy.