Blended learning program

The Employee Value Proposition

Learn how to craft a compelling Employee Value Proposition (EVP) that attracts top talent, strengthens workplace culture, and aligns employee needs with business goals. Gain practical strategies to build an engaging, growth-oriented environment - without costly employer branding campaigns.
 Live 1:1 coaching and structured feedback included.
Format

Self-paced and Live Online

Language

English

Course preview

Build a People-First Culture Without an HR Team

Building a people-first work environment without an HR team can be challenging. This course provides founders and leaders with the tools to attract and retain top talent by crafting effective job offers, creating a compelling Employee Value Proposition (EVP), and drafting a personnel budget - without overspending on employer branding. Ideal for small teams and fast-growing companies, it offers practical strategies, ready-to-use templates, and leadership-driven insights to help align business goals with employee needs.

You'll also get a free 1-on-1 feedback session with a trainer to apply what you’ve learned. By the end, you’ll be ready to optimize your People & Culture approach and build a thriving team.

Who is this program for?

Startup and SME owners

People from any industry are welcome as long as they have management repsponsibilities (small team or co-founder team is enough). You'll learn HR's role in company strategy and gain the tools to improve retention, build your employer brand, and create a strong employee value proposition.

Entry level HR professionals

As the person responsible for human resources, you'll be equipped to craft a company HR strategy, develop an HR roadmap, and apply practical tools, frameworks, and templates to create an engaging employee proposition and experience.

Concept

Build a strong foundation in creating the Employee value proposition - understanding key frameworks, structures, strategies and HR practices. 

Assignments

Complete hands-on assignments, use our templates to build your EVP, write job proposal and draft the personnel budget.  Discuss challenges and outcomes with your trainer.

Community access

Join the community to connect with fellow founders, exchange insights, tackle challenges together, and share valuable resources and solutions.

Certificate

You'll receive a Konsultori Academy certificate to showcase your achievement after completing the course. Share it with everyone and celebrate your growth.

templates & Tools to use

STUDENTS

videos

All your questions answered!

One-on-One Feedback Session

The one-on-one session is designed to provide personalized feedback on your EVP, job offer, and personnel budget, helping you refine your approach and ensure its success. In this 50-minute meeting, you'll have the opportunity to ask questions and discuss any challenges. Our trainers will offer tailored advice to help you overcome obstacles and achieve your goals.

Get this course!

Still have questions?

If you have any remaining questions, please email us. We'll provide all the additional details about the program, and our experienced trainer and team will be happy to assist you.

Meet your trainer

Write your awesome label here.

Michael Kubiena

Strategy and Organization Design expert

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With over 20 years of experience across Central & South-eastern Europe, Turkey, and the Middle East, Michael has held expert, managerial, and consulting roles. He’s managed HR departments in both start-ups and corporate environments, mainly within ICT and service industries.

Michael specializes in strategic HR, compensation & performance management, talent management, and HR audits. His consulting focuses on organization design, strategy development for the food industry, and non-profits.

He holds degrees in business administration (Vienna, 1996), cultural studies (Istanbul, 2011), and education in systems thinking & design (2015), providing a unique perspective on organizational dynamics.

Frequently asked questions

Do I need prior HR knowledge to take this course?

No, not necessarily. This course is primarily for business leaders who do not (yet) have an HR function in their organisation, but still want to create a professional working environment and a thriving organizational culture. No HR experience, but people responsibility and questions and challenges around those responsibilities.

Will I get personalized feedback on my Employee Value Proposition, job offer and personnel budget? 

The 1:1 coaching, which is an integral part of our blended learning offer, provides the opportunity to get feedback and discuss practical HR questions.

How long does the course take to complete? 

The learning content is around 120 minutes. The assignments, when done properly, will take another 2-3 hours to complete.

What specific HR skills will I gain?

The course offers a comprehensive introduction to how to build a convincing Employee Value Proposition (EVP), from the ground up. It gives participants the conceptual foundation and practical guidance on how to approach each of the 5 elements of the EVP.

What tools or software do I need to complete the course?

It is really straightforward. The learning material is video content from the Konsultori Academy. In addition, participants receive templates in standard Microsoft formats.

Is there any support available after I complete the course?

The learning content, assignments and additional materials are complemented by a 1 hour 1:1 coaching session, to reflect on the learning, the learning transfer into participants' organizations and to discuss actual challenges around People & Culture.

Can I use the templates provided in the course for my actual business?

Yes, they are designed and ready to be used in everyday business situations and are very easy-to-use.