Big companies often invest heavily in recruitment marketing, job board ads, and HR consultants or even job fairs. . But for smaller teams, this isn’t sustainable. What you need is a smarter approach that focuses on what truly matters to candidates: meaningful work, growth opportunities, and a company culture that values its people and transparency. The first step in achieving that is defining your EVP.
Your Employee Value Proposition is the foundation of how you communicate your company’s values, culture, and benefits to potential employees. A compelling EVP:
- Differentiates your company from competitors
- Appeals to candidates who align with your mission
- Reduces turnover rates by attracting the right people from the start
With a strong EVP, you can cut down on unnecessary recruitment costs while building a team that truly fits. Plus, it's totally suitable for startups and smaller businesses. You can do everything on your own without paying extra.
Use the method explained in our course to identify your company’s unique strengths, culture, and value drivers. This helps you craft job offers that speak directly to the right candidates.
Your existing employees and professional network are powerful recruitment channels. Encourage employee referrals and promote job openings through LinkedIn and industry-specific communities. 3. Focus on Meaningful Job Descriptions Avoid generic listings.
You can use ChatGPT or other AI tools to generate job descriptions, but make them sound human. Highlight career development and team impact. Be transparent about expectations and growth paths.
Showcase your company culture on your website and social media. Share team stories, behind-the-scenes moments, and leadership messages that reflect your values. Be approachable.
Top talent often looks for companies where they can grow. Providing learning opportunities and a clear career path can be more attractive than a high salary alone. But offer what you can, some people have different needs that you might meet.
One of our clients, a Vienna-based startup, was planning to make a big recruiting push – not only to fill urgent hiring needs but also to create a candidate pool to tap into later in the year. Looking at the organization’s HR efforts through the novel perspective of the EVP allowed the co-founder team to see things in a new light: it also resonated well with their principle of radical transparency. It facilitated the conversation with the type of candidates they wanted to attract, since it gave the discussion of mutual expectations a meaningful structure.
Don't let a limited budget hold you back from hiring exceptional people. Learn how to define your EVP, craft irresistible job offers, and create a culture that draws talent in.
Explore the course: https://www.konsultori.academy/course/employee-value-proposition or
book a free 1:1 session to see how this can work for your team.
