FREE COURSE

Market potential definition for my product

Want to know how to calculate the market potential at home and abroad? Learn how to estimate it using the TAM-SAM-SOM framework.
TAM SAM SOM framework
Format

Online course

Language

English

Start date

Immediately 

Approximately to complete 

20 minutes

What makes you a perfect match

Who is this course for?

Startups

SMEs

As the founder of a startup that has achieved its first sales in your home country, you want to expand internationally and sell abroad. To kickstart this journey, you aim to assess the market potential per country or region.
As the CEO or CFO of an innovative SME that has achieved its first domestic sales, the strategic goal is international expansion. Your focus is on assessing the total addressable market (TAM), the serviceable addressable market (SAM) and the market share (SOM) per country or region.
What makes us different

What you will get out of this course and why is it for you?

What sets us apart is the competence of our trainers. Petra Wolkenstein has supported more than 650 companies through strategy workshops and expansion coaching. Use her expertise to calculate your market potential.
To calculate market potential for home market and abroad
Learn the meaning of TAM-SAM-SOM

Interested in what needs to be done before you enter a new market?

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STUDENTS

video

Don't hesitate

Want to learn more?

Expand your knowledge in this area. Learn how to prioritise target countries and acquire key skills for international sales in our masterclass. Gain insights into partnership models, market launch plans and internationalisation strategies.
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You said about this course...

Petra is the best business coach I’ve ever met. She always tries to dig into your situation, not just giving common advices. She has clear and very fast mind, so it’s very easy to follow her suggestions.
Aleksandr Bogachev
CEO, DataStoryTellers

Get this course!

You said about this course...

Petra is the best business coach I’ve ever met. She always tries to dig into your situation, not just giving common advices. She has clear and very fast mind, so it’s very easy to follow her suggestions.
Aleksandr Bogachev
CEO, DataStoryTellers

Meet your trainer

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Petra Wolkenstein

Tech M&A and Strategies and CEO of Konsultori
Petra is a highly accomplished professional with a wealth of experience in strategy and driving business growth. She specializes in providing strategic guidance and expertise in the areas of strategy, M&A, and growth. Petra herself is also an Investor and General Partner for Africa Startup Wise Guys, actively supporting and nurturing innovative startups in Africa.

With ten years of hands-on experience working with startups and investors, Petra has successfully led funding rounds and sales in diverse industries such as cybersecurity (Whalebone), eCommerce, and HealthTech. Petra’s extensive expertise, coupled with her proven ability to drive growth and navigate complex business landscapes, make her a valuable asset in the fields of strategy, M&A, and business development.